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09 August 2016

LeapFrog's newest device, LeapStart, receives top marks from UK teachers with iChild Insight

LeapFrog recently employed iChild Insight to test their newest device, LeapStart, ahead of launch in July 2016. 200 teachers across the UK took part, giving LeapStart top marks across the board and earning the iChild Recommends badge for a second LeapFrog product. 

Hires JPEG-21605_LeapStartSR_PR05LeapStart, the latest product from award-winning educational toy developers LeapFrog, is an all-in-one interactive learning system for children ages two to seven. The device works with a library of replayable activity books and a stylus, encouraging fine motor skills. LeapStart is designed to help build key skills, challenging children across a variety of subjects from STEM to handwriting and comprehension. 

200 Primary School teachers were recruited through iChild Insight to trial the new LeapStart device in their classrooms around the country. Teachers were provided with a device and a selection of books to try out with their pupils for one month. Participating teachers then filled in an online survey about their experience. They commented on aspects such as quality, ease of use, how it supported their pupils' learning and the National Curriculum.LeapStart_Girl reading

Over 50% of participants thought LeapStart was easy to use, many noting that even their youngest pupils (LeapStart caters for ages two to seven), were able to use the device independently after initial basic instruction. Furthermore, 91% felt LeapStart supported the National Curriculum and was a great asset to any classroom. 

Following the trial, 80% of the teachers involved said they would recommend the device to other teachers, and 97% said they would recommend it to parents to further children's learning at home. LeapStart has therefore earned the iChild Recommends badge, which requires a minimum of 70% recommendation rate among research participants. 

This is a second win for LeapFrog; in 2014, their LeapReader device was also awarded the iChild Recommends badge, with 86% of participants saying they would recommend LeapReader

  IChild Recommends Badge

If you have a product or service you'd like to test with parents or within a nursery or school environment, contact the iChild Insight Team today to find out how we can help you. 

Call us: 0207 428 9922

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