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2 posts from August 2016

31 August 2016

Sow & Grow takes the UK by storm

The innocent Sow & Grow campaign, in association with iChild, launched in the UK in March 2016 with over 3,000 schools taking part. 

Diary 3 - hello cress! (image only)
The aim of Sow & Grow is to teach children about where their food comes from, to allow them to start growing vegetables themselves and to develop healthy eating habits from a young age.

iChild recruited over 3,000 schools nationwide to take part, reaching over 100,000 primary school children.

Each school that took part received a comprehensive growing pack, suitable for a class of 30 from GIY and innocent. This included curriculum based lesson plans and supporting activities to support the initiative, developed by the educational consultants at iChild, along with compost, cress, spinach and pea seeds and cups to grow in. Further activities and recipes for children to try with their vegetables once fully grown could be found online at (You can view the full range of Sow & Grow educational resources for free on

Schools also completed online growing diaries, with students charting their seeds' progress. Schools could read each others' diaries online, developing a Sow & Grow community among participating schools.

Based on their diary entries each week, one lucky school who impressed the most was chosen as the 'Grower of the Week' and won a pack of innocent smoothies. Then, from this shortlist, one overall winner was awarded at the end of the term.

 Horseden winners

The winning class: Mrs. Wright's Class from Horseden Primary School grew their cress to impress, winning their school new gardening supplies and a visit from the grassy green innocent van.

Horsenden Primary School were the lucky overall winners, winning their school new gardening supplies, a new wheelbarrow and a visit from the team at innocent. Horseden PS had had a vegetable garden previously, but no longer had the funding to support it. Thanks to the free Sow & Grow packs, and the grand prize, they've been able to reopen their gardening club - much to the joy of the students and teachers alike. 

Horseden thank you card“Taking part in Sow and Grow has been, without a doubt, the highlight of the academic year for my class. It is rare to find a project that can engage a whole class and draw enthusiasm from even the most reluctant of learners, but the Sow and Grow initiative certainly achieved that. From planting the seeds to harvesting our small crops, every child was excited to get their hands dirty and learn as much as they could about growing their own food.”

- Miss Wright, Class Teacher, Horseden Primary School


If you have a CSR objective or would like to run a campaign through schools and/or nurseries, contact us today to find out how we can help you. 

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09 August 2016

LeapFrog's newest device, LeapStart, receives top marks from UK teachers with iChild Insight

LeapFrog recently employed iChild Insight to test their newest device, LeapStart, ahead of launch in July 2016. 200 teachers across the UK took part, giving LeapStart top marks across the board and earning the iChild Recommends badge for a second LeapFrog product. 

Hires JPEG-21605_LeapStartSR_PR05LeapStart, the latest product from award-winning educational toy developers LeapFrog, is an all-in-one interactive learning system for children ages two to seven. The device works with a library of replayable activity books and a stylus, encouraging fine motor skills. LeapStart is designed to help build key skills, challenging children across a variety of subjects from STEM to handwriting and comprehension. 

200 Primary School teachers were recruited through iChild Insight to trial the new LeapStart device in their classrooms around the country. Teachers were provided with a device and a selection of books to try out with their pupils for one month. Participating teachers then filled in an online survey about their experience. They commented on aspects such as quality, ease of use, how it supported their pupils' learning and the National Curriculum.LeapStart_Girl reading

Over 50% of participants thought LeapStart was easy to use, many noting that even their youngest pupils (LeapStart caters for ages two to seven), were able to use the device independently after initial basic instruction. Furthermore, 91% felt LeapStart supported the National Curriculum and was a great asset to any classroom. 

Following the trial, 80% of the teachers involved said they would recommend the device to other teachers, and 97% said they would recommend it to parents to further children's learning at home. LeapStart has therefore earned the iChild Recommends badge, which requires a minimum of 70% recommendation rate among research participants. 

This is a second win for LeapFrog; in 2014, their LeapReader device was also awarded the iChild Recommends badge, with 86% of participants saying they would recommend LeapReader

  IChild Recommends Badge

If you have a product or service you'd like to test with parents or within a nursery or school environment, contact the iChild Insight Team today to find out how we can help you. 

Call us: 0207 428 9922

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